开题报告--中国百货商店的发展与对策研究.doc

XXXXXX 毕业论文 中文题目 中国百货商店的发展与对策研究 学生姓名 系 别 经济管理系 专业班级 指导教师 开题时间 摘 要 正随着城市基础建设的提速,传统商圈进入二次开发的规划发展轨道。实施中的地产项目为零售商提供了更多发展壮大的机会。根据商圈消费功能日趋多样化和专业化的要求,零售业必须不断调整自身的经营策略。百货店在新的机遇和挑战中将扮演什么样的角色获得怎样的生存发展空间已成为百货从业者关注的焦点。Abstract With the development of urban infrastructure construction raises, traditional business circles have been into the second path of planning for future development. Real estate project which has been in operation provides retailers with more opportunities for development. According to the demands for diversification and specialization of consumption function in business circles, retailers must adjust theirselves to their environment. What kinds of roles should department stores play in new opportunities and challenges? How to gain the room for existence and development? These problems has been a focus of retailers’ attention. Therefore, It should be discussed and analyzed how to make the development and marketing strategy of traditional department stores to innovate. The research method of synthetical qualitative analysis was used in the course of the study in this paper. The first two chapters reviewed and introduced the development course of department stores, and then following third chapter analysed the current situation of chinese department stores and discussed the existing problems of chinese department stores. Based on the analysis of the third chapter, the fourth chapter explored the future tendencies and characteristic features, and in the last part combined with problems and tendencies of department stores above mentioned, the innovative strategy for marketing of traditional department stores was discussed, including product, price, place, promotion and service strategy. Key words: Department stores; M