浅析酒店个性化服务的方法.docVIP

浅析酒店个性化服务的方法  PAGE \* MERGEFORMAT 13 摘 要 随着经济全球化的发展和信息技术的进步，人类被带入了一个崭新的时期 ，现在及今后酒店业必须面对的是全球资源和市场的竞争呈现出一些新特点，其中最为重要的一点是：酒店间的竞争已由原来产品和服务的价格竞争进展而发展到产品质量的竞争，而今又出现了一个新的逾越即发展成为服务水平及层次的竞争——“个性化服务”竞争。近几十年来，“标准化服务”一直被奉为酒店经营的法宝，但从20世纪90年代开始，由于旅游者消费模式的变化，即旅游者在消费酒店产品的过程中更追求个性化，更热衷于选择适合自己的消费方式，于是西方酒店纷纷开始求助于个性化服务来塑造自身的产品特性，以形成新的“卖点”，从而保持自身的核心竞争优势。 关键字：经济全球化 ；个性化服务 ；标准化服务 ；特色服务 Abstracts Along with the development of economic globalization and the progress of information technology, humans were into a brand new era, now and in the future the hotel must face is the global resources and market competition takes on some new characteristics, the most important thing is: the hotel by the competition has between products and services of the original price competition progress and development to product quality competition, now there was a new development becomes Passover namely service level and the level of competition - personalized service competition. In recent decades, standardized service has been as a magic weapon of hotel management, but from 1990s, as tourists to the change, namely consumption patterns of tourists in the process of consumer hotel products more pursue personalized, more keen to choose to suit oneself consumption patterns, and western hotel have turned to personalized services to shape their product characteristic, to form new selling point, thus maintaining their own core competitive advantages. Key words: Economic globalization ；Personalized service ； Standard service； Featured service 目录 TOC \o 1-3 \h \z \u   HYPERLINK \l _Toc295322549 摘 要……………………………………………………………………………………  PAGEREF _Toc295322549 \h I  HYPERLINK \l _Toc295322550 Abstracts…………………………………………………………………………  PAGEREF _Toc295322550 \h II  HYPERLINK \l _Toc295322551 绪论……………………………………………………………………………………  PAGEREF _Toc295322551 \h 1  HYPERLINK \l _Toc295322552 1 酒店个性化服务的概述……………………………………………………………  PAGEREF _Toc295322552 \h 2  HYPERLINK \l _Toc295322553 1.1个性化服务的定义 ……………