Lecture Ⅺ Pricing with Market Power.pptVIP

Lecture Ⅺ Pricing with Market Power 11.1 Capturing Consumer Surplus 11.2 Price Discrimination Price discrimination: Charging different prices to different customers. First-degree price discrimination: charge each customer his or her reservation price (maximum price) Example: 通讯服务的各种套餐 Second-degree price discrimination Second-degree price discrimination charge different price for different quantities of the same good or service 例如，我们在商店里经常看到这样的促销广告：买一送一、第二件起打8折、量大价格从优等。这反映了怎样的定价策略？ Third-Degree Price Discrimination Divide consumers into two or more groups with separate demand