从抗拒到支持？ From resistance to support.pptVIP

从抗拒到支持？From resistance to support? 相关方分析Stakeholder analysis 相关方分析Stakeholder analysis 谁是这些问题的参与者？Who are the internal stakeholders in these problems? 他们知道什麽？What do they know? 他们的态度/行为怎样？ What’s their attitude/behaviour? 他们想要什麽？（兴趣，利益，地位）What do they want? (interests, benefits, status) 怎样能与他们取得联系？（媒体行为，意见领导，会议要点，改变的时刻）How can they be reached? (media behaviour, opinion leaders, meeting points, moments of change) 工具箱 Instrumental mix 相关方分析Stakeholder analysis 核心信息 Core messages 你希望得到什麽样的核心信息？短的声明 What core-message do you want to get across? short statements 关注清洁生产的个人利益 Focus on personal benefits of CP 用好的例子体现成功 Use good examples, show successes 用形象的材料（一张照片胜过千言万语）Use visuals (a picture is worth a thousand words) 保证非常简单 Keep it stupidly simple (KISS) 清洁生产的个人利益Personal benefits of CP 更好的功效与费用减少 Better efficiency and cost reduction 更好的公司形象与好的报告 Better corporate image and good reports 公共看法损害预防 (风险管理) Prevention of public opinion damage (risk management) 成为一个活动积极的公司 (参与政府法律) Being a pro-active company (anticipation governmental laws) 成为一个有竞争力的公司 (成为第一个) Being a competitive company (be the first one) 有责任的企业家 Responsible entrepeneurship 金融家与(国际)市场的吸引 Attraction of financiers and (international) markets 在公司中创造自信与好的工作环境 Creation of self confidence in the company and a good working climate * 改变 CHANGE 社会影响 Soc.influence 他们被允许做什麽 What they allowed to 功效 Effectivity 他们能够做什麽 What they can 态度 Attitude 他们的观点是什麽 What their opinion is 意图 Intention 愿意去做 The will to do 行为 Behaviour 做 To do Knowledge What they know 设备 Equipement 他们需要的硬件 The hardware they need To be able to 行为结果 Consequences of behaviour 学习 Learning Ajzen, Madden Fishbein 知识,他们知道什麽 公司 Company 董事会 Board 领导者 Director 经理 Managers 专家 Specialists 劳动力 Workforce 财务的 Financial 客户/公众Clients/public 金融专家Financiers 供应商Suppliers 部门Sector 竞争者Competitors 临近联合Neighbourhood Unions 行动组Action groups 媒体Media 政府Governments 内部参与者 Internal stakeholders 外部参与者 External stakeholders 立法 Legislation 法律 Laws 规则 Rul