明基VIS规范.pdfVIP

New VI Training Jessie Lee Aug. 11 2003 New VI Guideline Aug. 1 2003 Version The Major Elements • Patterns – Corporate – ES (male, female) – TS (male, female) • Organic Shapes – 7 shapes • Typeface – Minion – 文鼎中黑 Samples: Brochures AI DC3410 Brochure_Cover DC3410 Brochure -inside Cover Inside Joybook5000 Brochure_cover Joybook5000 brochure_inside Cover Inside Outdoor Banner Advertising Identity Enjoyment Network Exhibition_8月資訊展 Designers’ Sharing Samples of Don’t 紋路不宜複雜，可適時以銀底紋襯托 凸顯，形成對比及層次 紋路應做最大曝光，不被其他元素干擾， 甚至遮蔽 少即是多，善用紋路，其他元素應最小化 避免剛硬線條、傳統「高科技」冰冷元素 、材質的運用 Think of BenQ’s personality when you are starting to design… • Vivid 亮麗多彩的(活潑, 風趣, 幽默) • Original 具原創性的(新鮮, 對比) • Enjoyable 愉悅的(舒服的, 快樂分享) • Genuine 真實的(真誠實在, 不作浮誇的承諾) Always Remember… • The overall principles of application are organic shape rather than hard edges. • Less is more: – Reduce the quantity of logos, organic shapes, patterns and colors etc.. Leave the space to feel BenQ style. • Contrast/Tension/Scale: – Since the patterns are so colorful, remember to leave the blank. (wording vs. non-wording/complex vs. simple/ bi visual vs. small element