北师大版unit11 L3 the advertising games.pptVIP

Unit 11 The Media Lesson 3 The Advertising Game ( Period One ) Lead-in Watch a video and think: What product is it for? Do you think the ad is successful? why? Find these words and match them with their definitions. a) traditional, typical b) company c) right for something d) contain e) plan of how money should be spent f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable a) traditional, typical _________ b) company _________ c) right for something _________ d) contain _________ e) plan of how money should be spent _________ budget classic consist of corporation suitable approach concept neighbourhood contemporary boom f) rapid increase ___________ g) idea ___________ h) method ___________ belonging to the present time ______________ j) area around where you live ______________ Listening and thinking 1. What does the passage talk about? A. The advantages and disadvantages of ads B. The development of advertising C. The effect of ads on our life D. People’s attitude toward ads Enjoy a video and think: What elements did the advertiser use to attract us? 1. What makes public ad different from others? Read Para 5 and discuss: Their aim B. their design C. Their budget D. their popularity 2. What is the purpose of public ad? How do you feel about it? And how can the advertisers use the public ad to educate people? Summarizing and checking: There are many different kinds of advertisements. Some may give _______ inform