【毕业论文】“雍逸华庭”营销策略浅析.docVIP

毕业设计（论文） 题 目： “雍逸华庭”营销策略浅析  “雍逸华庭”营销策略浅析 摘要 从2008年下半年开始，在国际金融形势、国内经济环境等双重影响下，尽管各地纷纷出台救市政策，但仍未出现购买信心的恢复。房地产开发企业作为市场经营的主体，确实应该冷静下来认真地分析和应对市场和政策的走势，帮助恢复市场信心和市场销量。“雍逸华庭”作为绿庭雅苑房地产开发有限公司的一个项目，Monte Yong Yi, Analysis of Marketing Strategy ABSTRACT From the beginning of the second half of 2008, in the international financial situation, the domestic economic environment, double under the influence of, in spite of all out to save the city around the policy, but has yet to occur to restore consumer confidence. Real estate development enterprises as the mainstay of the market operators, should really calm down and respond to a serious analysis of market trends and policies, to take appropriate marketing strategy for the development of the market in order to help restore market confidence and market sales. Yi Yong Monte As the Green Court Chambers Co., Ltd., a real estate development projects in progress, the region enjoys convenient traffic, is focused on the supply of residential projects Fanyu the focus areas, with strong growth potential. This article from the current development trend of the real estate market to start to analyze Monte Yong Yi and their external environment conditions, the target customers and marketing theme, the real estate market for the status quo, will put forward appropriate marketing strategies for enterprise development in order to welcome a crisis situation. Key words: Monte Yong Yi; real estate; marketing strategy 目 录 1 绪论.......................................................................................................................................1 1.1 课题研究的背景及目的................................................................................................1 1.2 房地产市场的现状以及发展趋势................................................................................1 1.3 房地产营销概述............................................................................................................2 1.4 雍逸华庭营销策略的重点.......................