【毕业论文】东莞市步步高电子工业有限公司的核心竞争力探析.docVIP

毕业设计（论文） 题目：东莞市步步高电子工业有限公司的核心 竞争力探析   东莞市步步高电子工业有限公司的核心竞争力探析 摘要 本文通过对步步高公司的核心竞争力的分析，从而分析得出步步高公司主要的核心竞争力是：企业文化、企业品牌。但步步高公司也存在不足，比如：持续的创新能力、准确的战略定位、创业精神。这些都将影响公司的市场竞争力，并且在面对全球金融风暴、人民币的升值、市场萎缩等不利因素时。步步高公司要想抓住危机中的“机”就必须注重培育和完善以下几个对企业核心竞争力有重大影响的因素：科学的市场定位和准确的战略定位、提升公司持续的科技技术创新能力、培育企业的创业精神。本文将从这些方面来阐述步步高应该如何定位公司的核心竞争力、如何培育公司的核心竞争力，从而使公司在面对越来越激烈的市场竞争中占据更加有利的地位，同时也推动步步高公司更好、更快的向前发展，不断壮大自己的实力。 关键词：核心竞争力；创业精神；技术创新 THE DONGGUAN PUBGO ELECTRONICS INDUSTRY LIMITED COMPANYS CORE COMPETITIVENESS SEARCHES ANALYZES ABSTRACT In this paper, step by step through the core competitiveness of the companys analysis, which the company PUBGUO analysis of the core competence of the principal are: corporate culture, corporate brand. However, there is also lack of PUBGUO, such as: continuous innovation, strategic positioning and accurate, the entrepreneurial spirit. All these will affect the companys market competitiveness, and in the face of global financial turmoil, the appreciation of the yuan, market shrinkage of the negative factors. Companies to seize the crisis PUBGUO the machine must be concerned about the cultivation and improvement of the following core competitiveness of enterprises have a major impact on the factors: a scientific and accurate market positioning strategies for positioning, the company continued to upgrade technology innovation, fostering the entrepreneurial spirit of enterprise. In this paper, these aspects will be described PUBGUO how to position the companys core competitiveness, how to cultivate the companys core competitiveness, so that companies in the face of increasingly fierce competition in the market to occupy a more advantageous position, but also to promote PUBGUO the company better and more efficient development, the growing strength of their own. Key word: core power of competition; carve out spirit; technology innovation 目 录 1 绪论……………………………………………………………………………….. ………1 1.1研究背景……………………………………………………………………………….1 1.2国内外研究状况…………