English for Conventions and Exhibitions 会展英语教学课件 Unit 7 Event Marketing Strategy.pptVIP

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English for Conventions and Exhibitions 会展英语教学课件 Unit 7 Event Marketing Strategy.ppt

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English for Conventions and Exhibitions 会展英语教学课件 Unit 7 Event Marketing Strategy

A Course Book English for Conventions and Exhibitions Unit 7 Event Marketing Strategy Lead-in: Theoretical understandings Spotlight Reading: Beijing 2008 Olympic Marketing Plan Quick Link: Expo 2010 Commercialization Program Replay: The Canton Fair Terminology Bank and Practice Lead-in: Theoretical understandings Defining Marketing Why and How to Market Marketing Channels Promotion Advertising Spotlight Reading: Beijing 2008 Olympic Marketing Plan The Sponsorship Program Mission Sponsorship Tiers Sales Process Sales Approaches Open Sales Selective Sales Individual Sales Sales Steps 2008 Olympiad Marketing Plan Sponsor Evaluation and Measurement Criteria Corporate strength and accountability Quality and reliability of product/service Financial pledge/investment Brand Alignment Marketing Activation Quick Link: Expo 2010 Commercialization Program General Marketing Program for Expo 2010 Replay: The Canton Fair Canton Fair Great Changes over 50 Years A Collection of Brand Names Exhibition Area Adjusted Grand Celebration Expecting Distinguished Guests Terminology Bank and Practice These two parts are designed for learners to reinforce what they have achieved in this unit and more importantly to strengthen their knowledge by practical replacement with the help of the teachers. * *