Unit3 Health Marketing to Your Mind TextA 研究生阶段核心英语精品课程ppt.pptVIP

Understand the content Location: 1 In the 1930s and 1940s,cigarettes were either healthy because they were implicitly endorsed by a kindly doctor, or sexy. Understand the content 1 早20世纪30和40年代，香烟要么意味着健康——因为有一位仁慈的医生含蓄地推荐它，要么就意味着性感。 Understand the content 2)The tobacco companies had concealed the truth from the public for ________ Understand the content Location: Allan M. Brandt, a medical historian at Harvard, insists that recognizing the dangers of cigarettes resulted from an intellectual process that took the better part of the 20th century. Understand the content 3) What had the doctor thought about the cigarettes in the early 20th century? Understand the content Location: 1 Early in the 20th century, opposition to cigarettes took a moral rather than a health-conscious tone, especially for women who wanted to smoke, although even then many doctors were concerned that smoking was a health risk. Understand the content 1 20世纪初期，对香烟的抵制带着道德的口吻，而不是出于对健康的关注。对想抽烟的女性更是如此。不过即使在当时，许多医生已经关注到吸烟会给健康造成风险。 Understand the content 4) Why did the tobacco companies increase the content of nicotine in the cigarettes? Understand the content Location: In the 1980s, scientists established the revolutionary concept that nicotine is extremely addictive. The tobacco companies publicly rejected such claims, even as they took advantage of cigarettes’ addictive potential by routinely spiking them with extra nicotine to make it harder to quit smoking. Understand the content 在20世纪80年代，科学家们建立了一种革命性的观念，即尼古丁具有极强的致瘾性。虽说烟草公司公开否认这些说法，但当时他们已经利用香烟的致瘾性来赚钱了，他们加大尼古丁含量，将烟民勾住，使得戒烟愈发困难。 Understand the content 5) When did Big Tobacco understand the harm of cigarettes? Understand the content Location: 1 He also describes the concerted disinformation campaigns these companies waged for more than half a century. Understand the content 1 他还描述了这些公司在半个多世纪以来，一直合谋炮制假消息。 Understand the content 6) What is the role of 29 historians in the federal case in 2004? Un