Get Discovered：Optimizing Tools to Enhance Your Web Presence.pptVIP

Get DiscoveredOptimizing Tools to Enhance Your Web Presence Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company About Me Identify Your Audience Optimize your Website Produce Great Content Optimize Local Listings Online Advertising 6. Measure Your Success What We’ll Go Over 1) Identify Your Audience “You can’t Manage what you don’t measure” Peter Drucker G/analytics Set Up Analytics Tracking Free (with Google Account) Data from Google User Access Easy Exports Why Google Analytics? Dashboard Definitions Bounce Rate = only visited one page (then “bounced”)50% is a good bounce rate Visitors Tab Average Schipul Client Mobile 5-7% Traffic Sources Tab Healthy Search Engines Percent is 60% - 75% Content Tab Look for “non branded keywords,” surprise keywords that are sticking, misspellings and laymen’s terms Who’s Talking About You? Google Alerts Tweet Beep Social Mention Hootsuite Monitoring Tools Brainstorm: How will your target market search for you?Houston attractions, Houston things to do, Houston art gallery… Are you targeting a geographic area?Houston, Texas, Sugarland, South Texas, Southwest Research Your Target Audience Free: /select/KeywordToolExternal Paid: Keyword Suggestion Tools Three prioritized terms: Virginia plastic surgeon (ery) Cosmetic surgery Virginia Virginia cosmetic surgery Select 3 Key Phrases A 2) Optimize your Website How Does a Search Engine Work? Spider crawls content Catalogs in index Algorithm determines what shows for any search /serc.htm Search Engine Relationships /seo-hierarchy-of-needs.htm Readable Text Fresh, unique content Good site architecture Unique meta info Relevant inbound links What do Search Engines Look For? Optimizing Your Content Photo credit: /photos/tryburn/3625848985 Content is King. /sem-tools Keyword DensityWhat is this page about? Incorporate Keywords In your text In your titles In alt tags In links to other pages Alt Tags = Good SEO and Good Karma Remember: Google is deaf