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* Jobs has made the Apple Store the gold standard in customer service by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers. * Apple created an innovative retail experience by studying a company known for its customer experience—The Four Seasons. Apple Stores would attract shoppers not by moving boxes, but by “enriching lives.” The lesson—don’t move “product.” Enrich lives instead and watch your sales soar. * Carmine’s experience buying a MacBook pro at the Apple store was like being set up on a date and establishing a life-long commitment to the brand. * Abt Electonics in Chicago also sought inspiration outside conventional norms. The Lobby looks like the atrium at the Bellagio hotel in Las Vegas, complete with dancing water fountain. * Abt even built an aquarium inspired by the giant fish tank behind the check in desk at the Las Vegas Mirage hotel. * “If you just think about what makes customers and employees happy, in today’s world that ends up being good for business.” – Tony Hsieh, Zappos CEO ? * Principle Seven: Master the message. * * You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. Steve Jobs is considered one of the greatest corporate storytellers in the world because his presentations inform, educate and entertain. * There are no bullet points in a Steve Jobs presentation * Most PowerPoint slides are a confusing, convoluted mess. * This is a real PowerPoint slide used by the U.S military. If commanders can understand this, they can win the war. * Steve Jobs thinks visually about presenting ideas, products, and information. * In Apple’s design world, simplicity is the elimination of clutter. The same holds true for a Steve Jobs presentation. * * If information is presented verbally, your aud