木槿花开_项目介绍_第四版20140622_EN.pptx

“Love Adventure” ——中国印尼合拍电视剧内容简介Project Proposal - A Indonesia China Joint TV Drama production Executive SummaryThere are two major trends in global economy development, Regional Economic Integration and economic globalization, among all the regional economy zone, ASEAN-China free trade zone (ACFTA) will be the largest one in terms of population and in terms nominal GDP, ACFTA will play a more and more important role in the sustainable development of both China and ASEAN Countries.Despite the ever strengthening economic tie between China and ASEAN, people on both sides lack basic understanding and necessary cultural exchange between each other, which has been halting the healthy development of bilateral relationship.As the largest member of ASEAN Countries, Indonesia has experienced rapid economy growth in the last few years and represent great market potential. Many Chinese companies see Indonesia as strategic market. Today, China is the largest trade partner of Indonesia. However, both government and companies of both Indonesia and China realize there is serious lack of quality media products could be used as vehicle to convey images of the countries and corporations to each other.Sino-Indonesia joint TV drama production “Love adventure”was initialized to fill up the gap and answer the market demand for quality media products with both Chinese and Indonesian flavor. It has received much attention and support from both Indonesian and Chinese government and corporations since its kick start. The main storyline goes around one Indonesian and one Chinese family, entangled by love, friendship and family affection across 3 generations. More than half of the production will be done in Indonesia, to feature the distinctive beauty of Indonesia as tourist destinations. Indonesian and Chinese products will also be featured in the TV through commercial implantation.“Love Adventure” targets at both Chinese and Indonesian audiences, to showcase audiences of both countries th