商业写作教学资料：lecture_1_business_letters.pptVIP

宽式标点和严式标点 如果采用宽式标点，那么地址、称呼和结尾敬语后都不加标点。如采用严式标点，则地址的每一行都要加逗号，每个缩写词后面都要加点，称呼和结尾敬语后面也要加逗号。在商务信函中，宽式标点比严式标点更为常见。 宽式标点 严式标点 24 April 2007 24th April, 2007 Dear Patrick Dear Patrick, or Dear Patrick: Yours sincerely Yours sincerely, Mr Smith Mr. Smith 9.30 am 9.30 a. m. Layout of business letter Letter Placement 1. Top margin: First page: about 2 inches (space down 6 times from the default top margin of 1 inch) Continuation pages: use a top margin of about 1 inch on each continuation page of a letter. 2. Side margin: 1-1.25 inch (the default one is 1.25-inch) 3 kinds of layout Block style Modified block style Indented style Letters . 1 Three types of letters 2 The components of a business letter 3 Structure of a business letter 4 Layout of business letter 5The envelope Three types of letters There are three different types of letters Personal Letters are letters that are written from one individual to another A letter to your grandma Personal Business Letters are letters that are written from one individual to a company A letter from you to a prospective employer Business Letters are letters that are written from one individual in a company to another individual in a company A letter from Evan Hardy Collegiate to the City of Saskatoon Personal Letters Personal letters, also known as friendly letters are personal in nature and casual Because they are informal they may contain contractions and slang There are six main parts of a personal letter Return address Date Salutation Body Complimentary closing Signature Personal Business Letter A personal business letter is a letter from an individual to a business or company Personal business letters are more formal (no slang or contractions) Personal business letters must have an inside address This is the addr