电视综艺节目多维度评价体系探索——以《中国梦想秀》为例word论文.docxVIP

电视综艺节目的多维度评价探索——以《中国梦想秀》为例摘要随着社会的不断进步，电视节目的形式和内容越来越丰富。电视节目评价不仅成为大众媒体行业、相关文化产业和政府关注的内容，也成为社会的热点话题。通过构建和完善电视节目评估体系来对电视节目进行评估，以保证节目的质量和持续健康发展，是现在需要迫切解决的难题。电视节目评估体系需要在以传统收视率和满意度等核心指标对通过电视机观看节目的受众评价的基础上，增加对通过网络在电脑、手机、ipad等终端收看电视节目的受众评价，设置多元化的指标来对电视节目的传播效果进行全面评估。本文将从传统电视节目评价体系和网络视频评估体系两个方面来阐述节目评估体系的现状和发展方向。论文以《中国梦想秀为》典型案例，探索电视节目的多维度评价，并从准社会关系的理论角度，对电视节目中的主持人和嘉宾等进行具体分析，论述明星资源对电视节目收视和社会影响力的重要作用，以及详细阐述明星与节目之间的互动关系。关键词：电视节目，评价,中国梦想秀,准社会交往MULTIDIMENSIONALEXPLORATIONOFTVENTERTAINMENTPROGRAMEVALUATION——《CHINESEDREAMSHOW》FOREXAMPLABSTRACTWiththeconstantprogressofthesociety,theformandcontentofTVprograms becomemoreandmorevarious.TVprogramevaluationhasnotonlybecomethemass mediaindustry,therelated cultural industryandgovernment concerns,butalso becomea hottopicinthesociety.Itisachallengetobefacedthathowtobuildandperfectthe televisionprogramevaluationsystemtoensurethequalityofprogramsandthe sustainableandhealthydevelopment.TVprogramevaluationsystemshouldbaseonthe assessmentwithtraditionalratingsandsatisfactionindexthroughtheTV audience,increaseaudienceevaluationwatchingTVprogrambytheterminalsuchas computers,mobilephones,ipadsthroughthenetwork.Andsetupdiversifiedindexesto comprehensivelyevaluate communication effect.Thisarticlewillelaboratethestatus-quoofprogramevaluationsystemandthe futuredevelopmentdirectionfromtwoaspectsofthetraditionalTVprogramevaluationsystemandnetworkvideoassessmentsystem.Inaddition,thepaperwillput 《ChinaDreamShow》astypicalcasetotoexploremulti-dimensionalevaluationofTV programsandtomakeadetailedanalysisaboutthehostandtheguestintheprogram fromthepointofthepara-socialinteractiontheory,anditwillexpoundtheimportance ofstarresourcesforTVratingsandsocialinfluence.Besides,itwilldetailtheinteractive relationship between thestar and program.KEYWORDS:TVprogram,evaluation ,Chinese Dream Show,para-socialinteraction目录摘要·······························IABSTRACT ·····························II目录·····························III一、绪论1（一）研究背景······························1（二）电视节目评估研