企业管理第7章.pptVIP

Lecture 7Competitive Strategies Generic strategies of Porter Cost Leadership Differentiation Niche/focus Sources of competitive advantage Low cost Differentiation Broad market Niche market Scope of competition Cost Leadership Competitive advantage: low cost Price strategy profit of low cost company Context Customer sensitive to price Few ways to achieve differentiation Customer not care for brands A lot of bargaining How to achieve low cost Scale economic and Learning curve（experience curve） Scale economic: Limited by the na