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[管理学]Chapter 03 Communicating in a World of Diversity
Prentice Hall, 2008 Business Communication Today, 9e Communication in a Diverse World Opportunities in a Global Marketplace Advantages of a Diverse Workforce Challenges of Intercultural Communication Enhancing Sensitivity to Culture and Diversity The Concept of Culture Characteristics of Cultures Negative Cultural Attitudes What is Cultural Pluralism? Recognizing Variations in a Diverse World Cultural Context Legal and Ethical Behavior Social Behavior Differences Nonverbal Differences Differences in Age Gender Differences Religious Differences Ability Differences Adapt to Other Cultures Improving Intercultural Communication Studying cultures and languages Respecting communication styles Speaking and writing clearly Listening carefully to others Using interpreters or translators Helping others adapt to your culture Studying Other Cultures Learning Languages Respecting Communication Preferences Writing Clearly Speaking and Listening Helping Others Adapt Communicating in a World of Diversity Chances are good that you will be looking across international borders sometime in your career. Thanks to communication and transportation technologies, natural boundaries or national borders are no longer impassable barriers. Local markets are opening to worldwide competition as businesses of all sizes look for new growth opportunities outside their own countries. Moreover, thousands of U.S. businesses depend on exports for significant portions of their revenues. Intercultural communication breakdowns occur for a variety of reasons, from simple carelessness to assuming that other people’s attitudes and lives are like yours. Part of the problem stems from treating others the way you want to be treated. The best approach when communicating with people from other cultures is to treat them the way they want to be treated. You can begin to learn how people in other cultures want to be treated by recognizing and accommodating eight main types of cultural differences: contextual, le
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