客户关系管理中的数据挖掘技术【外文翻译】.docVIP

毕业论文（设计） 外文翻译 外文原文 Data mining techniques for customerrelationship management Chris Rygielski , Jyun-Cheng Wang , David C. Yen Abstract Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining—the extraction of hidden predictive information from large databases—organizations can identify valuable customers, predict future behaviors, and enable firms