按规模、业态分类的购物中心类型教学幻灯片讲义.pptxVIP

1. 按规模分类的购物中心类型及主要特征类型　Neighborhood SC邻里型购物中心Community SC社区型购物中心Regional SC区域型购物中心Super Regional SC超级区域型购物中心商业概念提供便利商品或服务提供综合商品或便利商品综合商品，或时尚商品与区域型类似，但品类更丰富区位特征居民区大型居住区附近不限城市边缘或郊区典型面积（使用面积：万平米）0.3-1.41-3.3‘4-88+主力店数量1+2+2+3+主力店占总面积比重30-50%40-60%50-70%50-70%辐射范围（公里）4.54.5-9‘8-24’8-40典型主力店超市折扣店、超市、药店、专卖店百货公司、折扣店、服饰专卖、大众百货百货公司、折扣店、服饰专卖、大众百货典型项目美国加州Heritage Village Center北京棕榈泉生活广场美国加州Baldwin Park Marketplace望京嘉茂购物中心 上海西郊百联香港时代广场上海正大广场Mall of America、资料来源：ICSC1.按规模分类的购物中心类型及定义Neighborhood Center: This center is designed to provide convenience shopping for the day-to-day needs of consumers in the immediate neighborhood. According to ICSCs SCORE publication, roughly half of these centers are anchored by a supermarket, while about a third have a drugstore anchor. These anchors are supported by stores offering pharmaceuticals and health-related products, sundries, snacks and personal services. A neighborhood center is usually configured as a straight-line strip with no enclosed walkway or mall area, although a canopy may connect the storefronts.— ICSC邻里中心: 邻里中心主要为周边居住区居民提供满足其日常生活的便利性购物。根据ICSC的研究，此类中心约有半数由一个超市作主力店，大约1/3有药店作主力店。这些主力店通常提供药品、健康产品、便利食品、日常杂货和个人护理。邻里中心通常的形态是直线型条状中心（Strip），没有闭合的走道，但是可能会有连接店铺前面的开敞式顶棚。Community Center: A community center typically offers a wider range of apparel and other soft goods than the neighborhood center does. Among the more common anchors are supermarkets, super drugstores, and discount department stores. Community center tenants sometimes contain off-priceretailers selling such items as apparel, home improvement/furnishings, toys, electronics or sporting goods. The center is usually configured as a strip, in a straight line, or “L” or “U” shape. Of the eight center types, community centers encompass the widest range of formats. For example, certain centers that areanchored by a large discount department store refer to themselves as discount centers. Others with a high percentage of square footage allocated to off-price retailers can be termed