大学生微信成瘾水平及影响因素调查.DOCVIP

大学生微信成瘾水平及影响因素调查 李艳姚佳佳许丹莹 浙江大学教育学院数字化学习研宄所浙江大学教育 学院 微信作为连接人与人、人与服务、人与商业的社交媒体，已极大程度地深入并影 响着使用者的工作、学习和生活。作为微信使用的重要主力军，大学生使用微信 呈现出什么样的特点?成瘾水平是否较高?哪些因素影响其微信成瘾水平?从981 位大学生的随机调查中发现:大学生的微信成瘾水平整体并不高，但不同性别、 专业背景、受教育阶段的大学生微信成瘾水平奋显著差异，且微信使用吋间越久, 好友以及参与微信群、关注公众号数量越多，微信成瘾度越高。另外，大学生微 信阅读行为对微信成瘾水平无显著的直接影响，但它能通过交互行为和创作行 为间接影响微信成瘾水平;交互行为对微信成瘾有显著负影响，创作行为对微信 成瘾有显著正影响。预防大学生微信成瘾，可以通过高校学习共同体建设、学习 空间改造、社团/俱乐部活动创新等方式，提高学生参与校内外/课内外活动的机 会，减少其对手机和微信的依赖与成瘾可能;通过高校课堂教学设计的改进引导 大学生优化使用微信的意识、习惯和能力等。 关键词： 大学生;微信;社交媒体;成瘾水平;影响因素; 基金：浙江人学文科教师教学科研发展专项资助Investigation on College Students WeChat Addiction Level and Its Influential Factors LI Yan YAO Jiajia XU Danying Abstract： As a social medium that connects people, services and business, WeChat has deeply influenced the users’ work, study and life. As an important group of We Chat users, college students might have their own features of using We Chat and what the features would be? Do they have a high level of We Chat addiction? Which factors might impact their We Chat addiction level? Based on a random survey from 981 college students, the study found that: the overall level of college students’ We Chat addiction was not high, however, students with different genders， majors and academic levels had significant differences in their We Chat addiction levels; the more time college students spent on We Chat, the more friends they had, the more groups they joined, and the more public account they follow, the higher level of We Chat addiction they would have. In addition, college students We Chat reading behavior had no significant direct effect on their We Chat addiction level, while it could have indirect effect on We Chat addiction through We Chat interactive and creative behaviors; interactive behavior had a significant negative impact on college students We Chat addiction level, while creative behavior had a significant positive impact on their We Chat addiction. To prevent college students from We Chat addiction, universities might pay more attention t