Sudsy Soap 的营销机会和物流需求案例.docVIP

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Sudsy Soap 的营销机会和物流需求案例

Sudsy Soap 的营销机会和物流需求案例 Frank Johnson was outbound logistics manager for Sudsy Soap, Inc. He had held the job for the past 5 year and had just about every distribution function well under control. His task was made easier because shipping patterns and volumes were unchanging routines. The firm’s management boasted that it had a steady share in “a stable market,” although a few stockholders grumbled that Sudsy Soap had a declining share in a growing market. 弗兰克约翰逊出是Sudsy肥皂公司的境外物流经理。他过去的五年在公司的工作,并且很好的控制分配功能,他的任务,因为航运格局和数量是不变的惯例,而变得是比较容易。 该公司的管理层夸耀说,它在 “一个稳定的市场” 有十份稳定的市场份额,尽管少数股东抱怨说,Sudsy肥皂在不断增长

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