本科论文 电力设备产品营销管理模式探析.docVIP

本科论文--电力设备产品营销管理模式探析 分类号 密级 UDC 本 科 毕 业 论 文 电力设备产品营销管理模式探析 ----以特变电工昭和为例 学生姓名 指导教师 院、系、中心专业年级 07级工商管理 论文答辩日期 中 国 海 洋 大 学 电力设备产品营销管理模式探析 ----以特变电工昭和为例 完成日期： 指导教师签字： 答辩小组成员签字： 电力设备产品营销管理模式探析 ----以特变电工昭和为例 摘要 电力工业在国民经济发展中属于最重要的能源产业，它也是国民经济的首要基础产业，是关系着国计民生的基础产业，在世界各国经济中处于优先发展的重要战略地位。作为先进生产力突出代表和国民经济的基础产业，电力行业对促进社会经济的发展起到了重要的促进作用。 随着我国经济的快速发展，对电能的需求量也不断扩大，电能销售市场的扩大同时刺激了整个电力设备产品生产和销售的发展， 关键词：电力设备；电力系统；管理营销模式；营销策略 The analysis on marketing management model of power equipments Abstract Power industry in national economic development is the most important energy source industry，it is also the most basic industries related to national life. Power industry is in priority development of important strategic position in the world economy. As a highlight of the advanced productive forces and the basic industries, the power industry plays an important role to promote social and economic development. With the rapid development of our economy, the demand for electricity is constantly expanding. It stimulates the electrical equipment to the development of production and sales. At present, our country is in the electric power industry reform and development important period, along with the trend of economic globalization continues to accelerate and the rapid development of information technology, especially after China’s entry into WTO, China’s social and economic development will have a far-reaching influence, will further improve the power market in China open wider to the outside world and promote the further deepening of reform of the power system. This article tries to explore the electrical device product marketing management model by the case of TBEA. Key words: power equipments ；power systems ；marketing management model；marketing strategy 目录 1.绪论 ................................................... 1 1.1研究背景及意义 .......................................................... 1 1.