[英语学习]Once-in-a-Lifetime.ppt

The Networked Marketplace Joe Alwan Western Region Director Few Innovations Cause Once-in-a-Lifetime Business Change “The impact of the rail network was like nothing the United States had ever seen before or indeed has seen since.” – Richard S. Tedlow, from The Coming of Managerial Capitalism, A Casebook on the History of American Economic Institutions, 1985. Railroads changed everything! Internet Business Impact The Channel Master Disney Online The Customer Magnet Customer Magnets? C/NET The Value Chain The Value Chain and the Web Example: Full Service Retail Brokerage Characteristics of InternetCommerce Winners Focus on Value, not just cost Architecture first, features second Enable customer self-service Use every click to build information assets Exploit the public infrastructure Markets Served Key Internet Commerce Patents Selected Customers Internet Commerce for Every Business* 1 1 1 3 Notes: Notes: Notes: Disney wishes to offer its “guests” the most positive, intuitive and easy online experience Open Market provides a crucial piece of the infrastructure Disney sells a major subset of its total catalog items through its online store Site visitors have an opportunity to purchase from many places on the site, not just in the store Ultimately you can buy anything that Disney sells Next slide: West Publishing CNET is an example of a company that entered into a space already dominated by very successful computer distributors and retailers who were slow in taking advantage of the Internet because they were afraid they’d canabilize their existing business. Shame on the companies who were sticking to their traditional business models! These companies were blind-sided by this new competitve threat from another industry. Focused on providing a source for savvy computer users to purchase and download sw over the Internet 2 of their websites are devoted to software distribution: and They are conducting tens of thousands of transactions e