A Probabilistic Reputation Model based on Transaction Ratings推荐.pdfVIP

A Probabilistic Reputation Model based on Transaction Ratings∗ Franc¸ois Fouss† Management Department – LSM Facult´es Universitaires Catholiques de Mons (FUCaM), Belgium Email: francois.fouss@fucam.ac.be, Tel: +32 65 32.32.16 Youssef Achbany Marco Saerens Information Systems Research Unit (ISYS) – LSM Universit´e catholique de Louvain (UCL), Belgium Email: {youssef.achbany,marco.saerens}@ucLouvain.be September 22, 2009 Abstract This work introduces a probabilistic model of reputation allowing to compute reputa- tion scores as close as possible to their intrinsic value, according to the model. It is based on the following, natural, consumer-provider interaction model. Consumers are assumed to order items from providers, who each has some intrinsic, latent, “quality of service” score. In the basic model, the providers supply the items with a quality following a normal law, centered on their intrinsic “quality of service”. The consumers, after the reception and the inspection of the item, rate it according to a linear function of its quality – a standard regression model. This regression model accounts for the bias of the consumer in providing ratings as well as his reactivity towards changes in item quality. Moreover, the constancy of the provider in supplying an equal quality level when delivering the items is estimated by the standard deviation of his normal law of item quality generation. Symmetrically, the consistency of the consumer in providing similar ratings for a given quality is quantified by the stan