商务函电Correspondence5-Trade-Promotion（促销）.pptVIP

* * * Chapter V Trade Promotion 推销 Teaching Objectives Know how to do sales promotion Know how to introduce a commodity to a new customer Know how to write to an inactive customer Know how to recommend a substitute product Introduction What are sales letters? Sales letters are a form of advertising. They aim to sell particular kinds of goods or services to selected types of customers and thus expand your business. Please follow the principles to write sales letters known as AIDA: attention, interest, desire and action capture customer’s Attention arouse their Interest crea