（精）365度品牌教材教学课件.pptVIP

Victoria’s Secret: Objective Get men to buy women’s underwear.. 让男人去买女人的内衣. …..as gifts for women ……作为给女人的礼物 So where can we find attentive men? 哪里可以找到专心的男人？ And now for something completely different Fashion show 时装秀 Webcast 网络 Superbowl ad Superbowl 广告 Do a world’s first and publicise it.. 开创先例，并且 让公众知道 Lead Ideas Intensification by weaving the ideas together将不同的IDEA组织在一起 Publicise unheard-of response to world’s first online fashion show advertised during the SuperBowl 在Superbowl期间发布广告， 告知公众世界上第一个网上市装秀 Problem: response levels crashed the system! 难题： 系统崩溃！ Summary小结 Interplay an