高职高专核心英语综合教程下册Unit_7_Advertisement教材教学课件.pptVIP

Higher Vocational English;;;;Part I : Speaking Activity;Part I : Speaking Activity;Part I : Speaking Activity;Part I : Speaking Activity; Helen: We want to use the right marketing mix to reach our target market. Lemond: Certainly. We’ve done some tactical planning already. We think we’ve come up with a good plan. Helen: What media do you plan to use? Lemond: Well, taking into account the image you want to project, we’ve asked our copywriters to prepare copy for computer magazines and the Internet first. Helen: So that way, our advertising dollars would be focused on people we know are computer