增值的营销工艺师Rise of the Marketing Technologist【国外优秀ppt模板】..pptx

Rise of the Marketing Technologist;Marketing must control its technological destiny.;;;Large market;The next 5 years will see an explosion of marketing technology.;But wait, there’s more…;Technology you create:;Web site;Web analytics;Connecting the dots… a prince or a frog?;;Marketing Capabilities;;Who decides?;Bringing all those groups together doesn’t necessarily produce the best solution.;;;;;But these technologies were not IT projects.;More like product development than IT because:;;You’re already responsible for the outcome.;;;Marketing CTO (Chief Marketing Technologist);Web analytics;“CMOs must… recognize that technology is no less a marketing tool than, say, market research, and appoint a marketing-technology czar to champion it… to act as a cross-functional facilitator and identify technology that can enhance marketing activity and brand building.”;“Who should direct… Web 2.0 marketing? [An executive with skills] beyond those of a typical MBA holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction.”;Not another layer of management.;;;;;;;;;;;;From agile software development to agile marketing.;From test-driven development to test-driven marketing.;;But where do you find marketing technologists?;;Agencies, technology vendors: do not fear.;the case for a marketing CTO at #MPSIS http://bit.ly/marketingCTO by @chiefmartec