(精选)【甲流H1N1精品课件】 H1N1 Risk and Crisis Communication Successes and Challenges教学课件.ppt

;Presentation Goals;Risk Communication: Key Concepts ;Risk Communication: Key Concepts ;Assessed in first 9–30 seconds;“The number of casualties will be more than any of us can bear ultimately.” “My heart goes out to all of the innocent victims of this horrible and vicious act of terrorism.” Mayor Giuliani, 9/11;“First I want to recognize that people are concerned about this situation. We hear from the public and from others about their concern, and we are worried, as well.” Dr. Richard Besser, CDC Acting DirectorH1N1 News Conference, April 24, 2010;Extensive use of risk communication “Caring” principles and templates “Templates” – Tools derived from the risk communication literature Examples: CCO Template (Compassion, Conviction, Optimism) CAP Template (Compassion, Action, Perspective);Copyright, Dr. V Covello, Center for Change/Risk Communication;65 Pandemic Influenza Message Maps Posted on in 2006 Message Mapping Topics Preparedness, H5N1 avian influenza, pandemic influenza, antiviral medications, vaccines, human-to-human transmission, pandemic response, etc. Message Mapping Ongoing CDC activity based on availability of new science and policy ;“Risk Communication and Message Mapping: A New Tool for Communicating Effectively in Public Health Emergencies and Disasters,” Journal of Emergency Management Vol. 4, No. 3, May/June: 25-40 (2006). “Effective Media Communication during Public Health Emergencies: A World Health Organization Handbook” World Health Organization, United Nations: Geneva, April 2007. ;Risk Communication: Key Concepts ;People Trust Most Those Willing To Acknowledge the Importance of Uncertainty:CDC’s H1N1 Communications;“I want to acknowledge the importance of uncertainty. At the early stages of an outbreak, there’s much uncertainty, and probably more than everyone would like. Our guidelines and advice are likely to be interim and fluid, subject to change as we learn more.” Dr. Richard Besser, CDC Acting DirectorH1N1 Press C