上海高校对会展人才的培养模式研究-正文.docVIP

目 录 引 言 1 一、会展教育概况 2 （一）文献综述 2 （二）研究的目的和意义 3 二、会展人才教育分析 4 （一）主要研究调查方法 4 （二）调查分析 4 1、2、3、1、2、3、4、1、2、3、，近年nalysis of Shanghai College’s Training Modes of Convention and Exhibition Talent Abstract: Convention and exhibition industry as an emerging cultural industry enjoys rapid development in our country in recent years. However, the quality and social benefits of exhibition industry of our country still can’t compete with the Kingdom of the exhibition-Germany. Since the lack of exhibition professionals professional team-building, the development of Chinas exhibition industry is constrained. Today Chinas exhibition industry experienced personnel bottleneck, which has become the consensus of the industry and it stimulate the enthusiasm of the domestic cultivation of talents of Exhibition industry. More and more colleges have set up the Convention and Exhibition major or Exhibition-related major in order to develop different levels of professionals in different directions. However, the Convention and Exhibition is a practical discipline, and its training models and subject settings are different from other majors. We need to go through in depth research, carry out the correct positioning and exert the colleges’ advantage so as to set reasonable major direction. So it is necessary to analyze the education training model of exhibition professionals to ensure Chinas exhibition industry to maintain high-quality development and branding, internationalization. Key Words: Colleges and Universities Convention Education; Exhibition Professionals; Education Training Model 引 言 会展业，作为一个新兴的文化产业，近年来在我国可谓是发展迅猛。据调查结果显示，“十五”期间我国会展项目持续增长已由2001年的2087个增长至2005年的3800个；国内会展项目数量以年均16%的速度增长仅次于美国，居世界第二位。但由于我国会展业的专业人才极度匮乏，以及专业队伍建设的相对滞后，在办展质量和社会收益上还是无法与“展览王国”的德国相比，真正能形成国际品牌的展会屈指可数。会展激发了国内各类院校培养会展人才的热情 中会联合机构的张强认为：中国的会展教育目前还处在扫盲阶段。由于众多院校缺乏对会展行业特殊性的了解，盲目办学、攀比办学，一时间全国范围内雨后春笋般的办学势头让人感到震惊。调查显示，现有会展课程教育设制的30多所院校，培养出来的学生失业率程度之高成为教育界一大悲哀。 从事会展学术研究的应丽君女士在剖析会展教育现状时说：教育、培训机构对会展行业认识还不够到位，导致其中近80％人因各种原因转行