unit6世纪英商务英语综合专业篇II第五版.pptVIP

Translation Skills 　　六、部分译或不译法 　　有些商标由于不可译或译出后效果不自然，便采取不译或只翻译部分内容的方法。 　　例如：IBM（International Business Machine）公司，即美国商用机器公司（不译） 　　Remy Martin XO 人头马XO（部分翻译） Translation Skills Translate the following sentences into Chinese. Exercises 1. Gillette（剃须刀）音译法 2. Microsoft（公司名）意译法 吉列 微软 Translation Skills Translate the following sentences into Chinese. Exercises 3. Pizza Hut（西餐厅名）意译法 4. Simmons（床垫）音意结合法 必胜客 席梦思 Translation Skills Translate the following sentences into Chinese. Exercises 5. Java Tea（茶）部分翻译法 Java茶 Practical Writing 　　 A leaflet is a written or pictorial message on a single sheet of paper. It has no standard size, shape, or format. In selecting the size, shape, and weight of the paper, the primary consideration is that the paper accommodates the message and is easy to distribute. The purpose of a business leaflet is often to sell. This affects the layout and the “look” of the leaflet. Normally it will need to be eye-catching, clear, and easy to read. What Can You Do with Leaflets? 　　? Get new customers: 　　Make sure everyone in your area knows about your business... pop a leaflet through the letterbox of every house. 　　? Create extra income: 　　Post a leaflet to your existing customers offering a discount or special offer. 　　? Spread the word: 　　Hand out your leaflets to town centre shoppers or to the regulars in your local. 　　? Recommend a friend: 　　Ask your satisfied customers to pass a leaflet to their friends and relatives. 　　? Get noticed: 　　Use your leaflets to advertise in local shop windows or on the notice board in your local supermarket. Practical Writing Designing Your Leaflet 　　You should try not to explain too much within a leaflet and your text should be short. Leaflets are looked at quickly, so the content needs to be transferred very efficiently. The following guidelines will be helpful. 　　? Design leaflets to make it stand out and grab the readers’ attention. 　　? Be clear about what the promotion is about, stating when and where it is takin