洗发水营销分.pptx

产品分析;;Target Customers;Product;;;Price;;Promotion;Activities about “becoming beautiful” In recent years, Dove has held out several activities about beauty. In 2010, Dove set out the movement for Self-Esteem to encourage women show their real beauty. In 2011, Dove started the project of The Real Truth About Beauty. In this way, young women will feel more familiar with the brand, which is helpful to enhance the brand loyalty and increase customers’ confidence. ;Discounts;沙宣;VS is Procter Gamble shampoo brand in the bright younger generation they invited international famous hair master, Vida Sasson own brand ambassador, and Vida Sassons name as a brand, and establish a professional shampoo, hair care image. As an international fashion pioneer, VSs inspiration from all walks of life: from the nostalgic rock to the modern T fashion show; from the classic architecture to the stars of the resistance to explore, each one is a publicity of VSs innovative spirit ;品牌理念;;;;发展历程;;舒肤佳;Differentiation;Target market;Promotion;Advertising;Nonprice Strategy;