(国际商务函电实务）1.2写作原则.ppt

Page ? * However, “you” attitude is not always suitable to every occasion to express consideration, especially when we make promises, obligations and responsibilities, and when the reader makes mistakes or has expressed an opinion different from your own. Sometimes we use the Passive Voice to emphasize the event rather than the doer, and we always try to discuss problems in a positive way instead of a negative way. e.g. We feel sure that you will be entirely satisfied. 2. Learning about the 7Cs Principles 2 Consideration 体谅 Project 1 Principles for Business Correspondence Writing Principles for Writing Business Correspondence Page ? * Rewrite the following sentences 2.1 Your letter of July 1 tells us plainly that the goods you sent would reach us by the end of this month. 2.2 You are entirely wrong in your attitude. More Practice: (We are very glad to refer to your letter of July 1, from which we knew the goods we ordered would reach us by the end ……) (We know you have analyzed the matter from two viewpoints, but there is still one aspect which is extremely important and worthy of being discussed by both of us.) 2. Learning about the 7Cs Principles 2 Consideration 体谅 Project 1 Principles for Business Correspondence Writing Principles for Writing Business Correspondence Page ? * 3 Completeness 完整 A piece of business writing is very successful and highly efficient only when it contains all the necessary information to the readers and answers all the questions and requirements put forward by them. (1) We must make sure that the writing is completed both in layout and in content: All the matters are discussed or stated All the questions or requirements are answered or explained (2) Avoid fragments and confusing statements Please give examples demonstrating this principle in business correspondence. 请思考上述提出的正确表达在哪些方面有表现，并举例说明。 2. Learning about the 7Cs Principles Project 1 Principles for Business Correspondence Writing Principles f