EXTERNAL INFLUCENCES外部的影响.pptVIP

ENTERPRISE THROUGH GCSE APPLIED BUSINESS External Influences External Influences Competitors: can be a threat if their prices are lower; can help to boost trade for everyone; prices and quality to compete with Industry: may set guidelines, eg on pollution; may promote products for all businesses; voluntary codes to abide by Government: legislation may affect business costs; can help to raise business confidence; laws to abide by Customers: tastes may change; can stay loyal to a particular brand Global Economy: ups and downs in trade; a slump in a big economy can affect everyone Pressure groups: can be a threat if they gain publicity; COMPETITION Use the Internet to find out what sort of online competition faces your Enterprise Project. Look at the main goods they produce and see how many other business you can find competing based in the UK or internationally. (15 minutes) INTERNET SITES Try these websites: www.freepage.co.uk www.google.co.uk www.search.uk.co.uk www.ukdirectory.co.uk www.ukindex.co.uk www.yell.co.uk EXTERNAL INFLUENCES Now complete the gapped handout on External Influences. You have 15 minutes. HOW CAN BUSINESSES COMPETE? Price Non-price: - quality of service - range of products - providing extra facilities - adding value - free gifts - Branding - Availability EXTERNAL INFLUENCES In your Enterprise Groups, brainstorm what external influences are likely to affect your project? Global economy The Business Cycle - Recession: Consumers not buying as many goods Businesses either build up stocks or cut production Less employment, less overtime People’s income falling - buy less, draw on savings Banks do not have so much money to lend so interest rates rise Prices remain stable or fall Global Economy The Business Cycle - Turning Points: Businesses run out of stocks and have to produce new items - increase employment People earning more money, so spend more People believe situation will get better - businesses start to invest and consumers start to