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Data Information Quality Monday 26th April 2010 Session overview What is quality? What is Data Quality (DQ)? And why is it important anyway? Potential impact of poor DQ (data quality) Defining Data Quality Designing for Quality Data Ensuring DQ in databases So what goes wrong? Potential causes of poor DQ Managing DQ … and some exercises Data vs Information Items about things, events, activities, transactions, … Numeric, alphanumeric, figures, sounds, images, … Recorded, stored, but not organised to convey any specific meaning Book Retailer What is ‘quality’? What does the word actually mean? What is quality? Defining quality Paradox of quality: Typical consumer some qualitative example of what it means Defining quality OED: ‘degree of excellence’ Commercial context Pursuit of quality for own sake? Constraints upon excellence (eg cost) Acceptable performance vs absolute excellence Ignoring quality issues for short-term financial advantage Long-term view (eg, Japanese manufacturing) Commercial benefits of quality initiatives Defining quality Ability of product/service to fulfil function Achieved through features characteristics of product or service Satisfactory performance within each attribute Alignment: ‘fitness for use’ ‘fitness for purpose’ (Juran 1999) Implies dependence upon use Applicable to data, software, cars, watches, … Philip B. Crosby “…quality has much in common with sex. Everyone is for it. (Under certain conditions, of course.) Everyone feels they understand it. (Even though they wouldn’t want to explain it.) Everyone thinks execution is only a matter of following natural inclinations. (After all, we do all get along somehow.) And, of course, most people feel that all problems in these areas are caused by other people. (If only they would take time to do things right.) In a world where half the marriages end in divorce or separation, such assumptions are open to question.” What is quality? Perception of quality v