星巴克的,包括产品展示,星巴克的历史,星巴克的销售方式,培训员工的方法,以及它的产品受欢迎的原因.pptVIP

Do you like coffee ?;;星巴克;Global expansion（全球扩张）;Starbucks Coffee Company is the United States the name of a chain, founded in 1971, the worlds largest coffee chain, with its headquarters located in Seattle, Washington. In addition to coffee, Starbucks also tea, cake and cake filling leather goods. Starbucks around the world for nearly 12,000 stores across North America, South America, Europe, Middle East and the Pacific. ;Starbucks Variety of its retail products include the worlds top 30 coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, delicious pastries fresh food and variety of coffee machines, coffee mugs and other merchandise. 星巴克旗下零售产品包括30多款全球顶级的咖啡豆、手工制作的浓缩咖啡和多款咖啡冷热饮料、新鲜美味的各式糕点食品以及丰富多样的咖啡机、咖啡杯等商品。;Twenty years ago, Starbucks created the logo, only a coffee shop. Today, the beautiful Green Mermaid, even with the McDonalds m has become a symbol of American culture. 二十年前星巴克创建这个徽标时，只有一家咖啡店。如今，优美的“绿色美人鱼”，竟然与麦当劳的“m”一道成了美国文化的象征。 ;Starbucks to heart treatment of employees, the staff treated the guests to the heart, guests enjoy not only at Starbucks coffee, but a whole-hearted participation of the experience of culture. 星巴克公司以心对待员工，员工以心对待客人，客人在星巴克享受的不仅是咖啡，而是一种全情参与活动的体验文化。 ;Do not rely on advertising to build brand（打造品牌不靠广告） Starbucks never advertise. Unlike the Starbucks coffee that McDonalds coffee has its own unique culture, sponsorship of cultural events is very important to promote the image of Starbucks. 星巴克从不做广告。星巴克认为咖啡不像麦当劳，咖啡有其独特的文化性，赞助文化活动，对星巴克形象推广很重要。 ;Paul focuses on big expansion of small（扩张重在做大保小） One is to maintain the standard of basic products __ Coffee(一是保持基础产品__咖啡的水准 ) Second, it is necessary to develop new products and services, nor allow the impact of new products and services more than basic products.(二是既要发展新的产品和服务，又不能让新产品和服务的影响超过基础产品.) With consumers to establish emotional(与消费者建立情感 );Business management经营之道 With pay treatment of employees用“薪”对待员工 Starbucks strongly believes in the employees interests first, respec