中小企业市场发展战略研究设计.doc

准考证号： 本科生毕业论文（设计） 中小企业市场发展战略研究 学 院： 江西科技学院 专 业： 工商企业管理 班 级： 09工商四（2）班 本科论文原创性申明 本人郑重申明：所呈交的论文（设计）是本人在指导老师的指导下独立进行研究，所取得的研究成果。除了文中特别加以标注引用的内容外，本论文（设计）不包含任何其他个人或集体已经发表或撰写的成果作品。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式表明。本人完全意识到本申明的法律后果由本人承担。 论文作者签名： 签字日期： 年 月 日 本科论文版权使用授权书 本论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权江西科技学院可以将本论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。 学位论文作者签名： 指导老师签名 ： 签字日期： 年 月 日 签字日期： 年 月 日 摘 要 文献资料案例分析法 关键词：中小企业 发展战略 战略目标 ABSTRACT Enterprise strategy is important because it will address the impact of organization in the future development of the most important, the most basic question, more and more enterprises begin to pay attention to enterprise development strategy is established, if the small and medium-sized enterprise in the strategic target of the development and implementation of a mistake, will lead to the development of small and medium-sized enterprises will be blocked even caused the demise of the enterprise, small and medium-sized enterprises in China under the influence of many factors, its development is facing the unprecedented difficulty, its ideas, technology, management and other aspects of the structure of the existence of serious problems. In order to make our country small and medium-sized enterprise to adapt to economic development and market competition, give full play to its important role in national economy, it is necessary for the development of small and medium-sized enterprises strategic target and the strategic direction of the business development strategy, the establishment of small and medium-sized enterprises will become the key to win the future. In the analysis of significance and background, the use of literature, case analysis and other methods,first of all, elaborated the small and medium-sized enterprise de