商务沟通材料第六章.pptVIP

Lecturer: Sam Wang sunwahschoolsam@163.com Business Communications Generating Ideas Structure Outline Why we write How to approach a writing task Understanding expectations Generating ideas questioning, mind mapping, brainstorming, free writing Finding source material primary secondary sources Structuring your ideas Learning Objectives After studying the material in this chapter you should be able to prepare for a writing task by: defining your objectives generating ideas finding evaluating source material conducting research interviews structuring your ideas Why Write Key mode of communications in business in life generally Effective writing dependent upon quality of thought organization Good writing whether formal or informal requires adherence to the principles of a sound communication strategy Advantages of Writing Provides a permanent precise record of communication Capable of multiple distribution Can be private confidential Symbolizes a sense of formality Enables better understanding of complex subjects Can be used to confirm oral conversations Disadvantages of Writing Writing takes more time than speaking Feedback/response is slower Creates a permanent record when you might not want one No control over when the message will be read Less spontaneous than speaking How to Approach Writing Writing is a process with a series of steps A structured approach to writing involves: understanding the question or expectations generating ideas finding source material structuring your ideas Understanding Expectations What are you expected to write reports are different from technical manuals analysis is different from description Make sure you clearly understand the task Use your communicator strategy to help define your general specific objectives keep a copy of the objective in front of you while you work Generating Ideas Creative thinking required Stimulate creative thinking with: Questioning Idea books Mind mapping Brainstorming mindstorming Storytelling fre