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Improving your interview skills Kenny Smith Samford University University of Alabama /kennysmith The importance of interviews How can we do that? Journalisms basic questions: Who What When Where Why How How can we do that? Satisfying the questions of classic news values: Impact Timeliness Prominence Proximity Bizarreness Conflict Currency Impact The number of people whose lives will be influenced in some way by the subject of the story. Timeliness Recent events have higher news value than earlier happenings. News versus history. Prominence For the same occurrence, people in the public eye have higher news value than obscure people. Proximity Stories about events and situations in your community are more newsworthy than events that take place far away. Bizarreness Dog-bites-man is pretty routine. Man-bites-dog is bizarre. Going to school every day is the norm. School closings over swine flu is not the norm. Conflict Strife is newsworthy. Currency More value is given to stories covering issues in the spotlight of public concern. Swine flu vs. the sniffles. Football vs. overdue library books. Removed vending machines vs. new cafeteria trays. Preparing for your interview Study -- know your subject thoroughly. Script some questions. Practice. Know the type of story you are writing. (Is it an expose, biographical or investigative?) Shape your questions to produce needed results. Things to ask in the interview Lots of questions. Even the basic ones. Ask a key question a few times in different ways. Persistence pays. Things to ask in the interview “How do you feel?” “Why?” The nuclear bomb question. Things to do in the interview Get names and titles. Take notes. Study body language. Ask people to repeat themselves if necessary. Stony silence. Get names and titles again. Confirm spellings. Techniques to consider Ask questions that will help you build a story arc. “How did you get started doing this?” “What obstacles have you encount