企业管理与发展战略规划：蓝海战略（英文版）精选.doc

企业管理与发展战略规划：蓝海战略（英文版） TLFeBOOK Blue Ocean Strategy Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W Chan Kim Renée Mauborgne H A R V A R D B U S I N E S S S C H O O L P R E S S B O S T O N M A S S A C H U S E T T S Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced stored in or introduced into a retrieval system or transmitted in any form or by any means electronic mechanical photocopying recording or otherwise without the prior permission of the publisher Requests for permission should be directed to permissionscom or mailed to Permissions Harvard Business School Publishing 60 Harvard Way Boston Massachusetts 02163 Library of Congress Cataloging-in-Publication Data Kim W Chan Blue ocean strategy how to create uncontested market space and make the competition irrelevant W Chan Kim Renée Mauborgne p cm Includes bibliographical references and index ISBN 1-59139-619-0 hardcover alk paper 1 New products 2 Market segmentation I Mauborgne Renée II Title HFcom 2005 658802dc22 2004020857 The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z3948–1992 To friendship and to our families who make our worlds more meaningful Contents Preface