洗发露包装结构设计的课程设计说明书精选.doc

洗发露包装结构设计的课程设计说明书 ABSTRACT Shampoo is people daily necessity this topic for it to do the design the research purpose is to design a reasonable and shampoo shampoo packing corrugated carton Mainly through the way of calculation data access to shampoo shampoo and the outer packing size to carry on the design including internal and external dimensions and manufacturing size Tried a few data and finally make the load strength compressive strength etc in accordance with actual requirements This topic designed by toothpaste for tubular structure of folding carton box structure material selection linerboard good printing color printing can be performed Simple structure high strength easy production seam concealment appearance is simple and easy Key words shampoo packaging structure design corrugated carton 目录 第一章洗发露特性分析································ 11 洗发露包装的现状调查分析································ 12 洗发露的性能及包装要求分析······························ 13 洗发露的包装方案设计···································· 第二章洗发露的内包装设计···························· 21 容器造型方案设计·········································· 22 包装材料及选择依据········································ 23 包装结构设计与计算········································ 24 容器造型与装潢设计········································ 第三章洗发露的中包装及运输包装设计·················· 31 中包装纸盒设计············································ 311 材料的选择及依据······································· 312 结构设计与计算········································· 313 装潢设计··············································· 32 运输包装设计·············································· 第四章设计总结及评价·································· 参考文献················································ 洗发露特性分析 11 洗发露包装的现状调查分析 洗发露产品本身属于日用消费品主要作用是清洗头发购买时不用花很多实践和精力随着消费者爱美心理增强滋养头发的需求日益彰显营养美发追求时尚成为许多人使用洗发水的目的消费者对洗发水的功效也提出越来越多的需求 消费者年龄层次调查显示目前20-50岁这一年龄层的消费者占了891的购买份额他们相信实实在在的产品只有在用过之后才感觉得到其功效而其他年龄的的消费者仅占119的购买比例相对来说比较感性而且容易受广告等外界因素的影响 消费者性别比例女性占718起决定作用她们的购买欲相对于男性来说更强且易受广告和促销等因素的影响优势并不完全是为了真正的需要而购买而男性在购买时相对