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Unit of measure * Source: CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Working Draft Hamersley/040401/SH-GG(2000) DANONE MERCADOR3-year Strategy Planning Apr 10, 2004 CONFIDENTIAL Infinity SJTU * EXECUTIVE SUMMARY Strategy Analysis Strategic Decisions Action Plans Workstream Timeline Summary Next Step * EXECUTIVE SUMMARY Strategy Analysis 5 Forces PEST SWOT BCG Matrix Our Strategic decisions and Action Plans Workstream Timeline Summary Next Step * 5 FORCES AND PEST ANALYSIS 5 Forces PEST -Competitors -Suppliers -Technology -Satisfaction of stakeholders - Competitiveness - Innovation - Positive relationship with stakeholders Key Success Factors * EXECUTIVE SUMMARY Strategy Analysis 5 Forces PEST SWOT BCG Matrix Our Strategic decisions and Action Plan Workstream Timeline Summary Next Step * SWOT Analysis High Low Source: Team Analysis Opportunity Market growth -Cream desserts -Yogurt Emerging Stable region Reorganization Restructure Assessment criteria Active marketing Assessment ? Brand awareness ? Market share PRELIMINARY production ? Cost structure ? Capacity not fully exploited ? Old facility, safety problem ? Innovation Favorable relationship ? Labor union ? Sales channel ? Suppliers HR ? Overstaffed ? Real managers ? Age pyramid, loyalty IT ? Internal information exchange ? IT system * EXECUTIVE SUMMARY Strategy Analysis 5 Forces PEST SWOT BCG Matrix Our Strategic decisions and Action Plans Workstream Timeline Summary Next Step * BCG Matrix Analysis Relative Market Share Star Question Mark Dog Cash Cow High Market Growth Low Weak Strong * REORGANIZE BUSINESS PORTFOLIO Star Que