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The Compensation Handbook Lance A· Berger Dorothy R· Berger * Alignment model. BUSINESS CLASSIFICATION STRATEGIES GROW Market share Growth Price to buy share Produce development Expand manufacturing sales force distribution system Marketing Market share Capitalized ROI Relative quality Relative price Flat Decentralized Fewer staff functions Utilize leading technologies Plan information system expansion Recruit Minimize training Incentive is “fast” career growth High-level training Culture: high energy Risk seeking Venturesome Innovation / opportunistic Volatile Maximum participation