广汽菲亚特售后服务技能竞赛总决赛公关传播报告-140925_未压缩版.pptxVIP

第一届售后服务技能竞赛总决赛公关传播报告GAC FIAT 1st Aftersales Service Final CompetitionPR Communication Report2014年9月25日September 25th, 2014PDCAP lan D o C heck A ction 项目类别Type of project达成基准Benchmark to be achieved实绩Performance 差异值Difference value差异率Difference rate差异分析Difference analysis应对措施Response管理项目Management project目标值Target 　　ABB-A　B/A　　PR售后服务技能竞赛总决赛The Fist Aftersales Service Skill Final Contest预计见刊24频次，广告价值1,273,000元。The event is expected to be published for 24 times, and that will create advertising value of 1,273,000 CNY. 截止9月25日，已见刊23频次，累计广告价值3,754,116元，其中参会媒体见刊：已见刊23频次，含网络媒体见刊11频次，平面媒体见刊4频次，电波媒体见刊8频次，广告价值3,754,116元。Up to September 25, 2014, the event is published for 23 times, creating a total of advertising value of 3,754,116 CNY, in which participating media being publishing for 23 times, wherein the network media publishes it for 11 times, the print media for 4 time, and the radio broadcasts it for 8 times, creating the advertising value of 3,754,116 CNY.项目执行中The project is under way 项目执行中The project is under way 项目执行中The project is under way 项目执行中The project is under way EV邀请媒体24家，记者29人24 media and 29 reporters were invited实际参会媒体24家，记者29人。The actual participating media are 24, with 29 reporters.○/// *量化类指标 评价标准 —— “◎” 达成率≥120％；“○”达成率≥97%而﹤120％；“△”达成率≥90%而﹤97％；“X”达成率﹤90％活动概述| Event Summary活动：第一届售后服务技能竞赛总决赛Event Name: The 1st Aftersales Service Final Competition活动时间：2014年9月2日Event Time: September 2, 2014活动地点：广汽菲亚特培训中心Event Site: GAC FIAT Training Center媒体参会情况：Media Attendance:序号SN媒体属性Media Type计划邀请 Plan实际出席 Actual媒体数量Media amount媒体人数Journalist amount媒体数量Media amount媒体人数Journalist amount1网络Online111111112平面Print44443电波TV/Radio914914参会媒体合计In Total动照片| Event Photos 开幕式现场The Opening Ceremony Scene领导访谈Executive Interview观摩竞赛现场Media Watching the Competition维修竞赛现场Maintaining Skill Competition Scene媒体反馈|Media Feedbacks 积极评价Positive Evaluation媒体名称Media Name邀请人Invite职位Position媒体反馈Media Feedbacks潇湘晨报Xiaoxiang Morning余志敏Yu Zhimin接口记者Interface Reporter活动流程很顺畅，考核项目从专业知识到