独家权威震撼发布：张中宁主编《最新西方报刊经贸文章选读》课件Lesson20.pptVIP

New Horizon College English 主编：张中宁 2011年05月01日  Lesson 2oMarketing Strategies Section A: Text Comprehension Grasp the main idea the structure of the text； Learn something about marketing strategy for the 21 century; Master the key language points and grammatical structures in the text; Conduct a series of reading, listening, speaking and writing activities related to the theme of the unit. B. Warming-up Activities 1. Revision Recitation 1). To review the main points of what we learned last class through Q A. What’s the structure of the text in Lesson 01 and what’s its theme? 2). To read aloud paragraphs ??-?? and learn them by heart. . . C. Detailed Explanation C. Detailed Explanation C. Detailed Explanation C. Detailed Explanation C. Detailed Explanation  C. Detailed Explanation What kinds of companies can choose to co-brand? Giant national or international brands Any type of small business. Focus 4 Summary With the development of the world economy and the globalization ,co-branding is nothing new .however ,co-branding is an often overlooked strategy by which the whole can truly be greater than the sum of the parts .what should pay attention to is that it should be used sparingly and judiciously ,which could help generate a new level of interest and excitement around your products and services. C. Detailed Explanation Focus 1 New words and expressions Address【L3 Para1.22】 一、[n] 1、 [c]住处，通讯地址； Eg: Can you leave your address and your phone number? 2、 [c]演讲，演说； Eg: The Chairman is ready to give an address to the public. 3、 [c]称呼。 二、 [v] 1、致函，写姓名地址； Please address your application to the Personnel Manager. Focus 1 New words and expressions 2、演讲，演说； 3、向…（直接）说话; I was surprised when he addressed me in English. 4、称呼，冠以（某人某种称呼）； The are different ways to address your close friends . 5、设法解决，处理，对付; Can you tell me how to address the difficult problem ,please? Bound 【L1 Para2.9】 一.adj 1、一定会，很可能会：certain or likely to happy. Phrase: bound to do/be s