竞争的策略公司層的策略（ppt38）.pptVIP

Restructuring: Requires keen management insight in selecting firms with depressed values or unforeseen potential Must do more than restructure companies Need to initiate restructuring of industries to create a more attractive environment Assumptions * ?2003 Southwestern Publishing Company Corporate-Level Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Chapter 6 ?2003 Southwestern Publishing Company * Strategy Implementation Chapter 11 Organizational Structure and Controls Chapter 10 Corporate Governance Chapter 12 Strategic Leadership Strategy Formulation Strategic Competitiveness Above-Average Returns Strategic Intent Strategic Mission Chapter 2 The External Environment Chapter 3 The Internal Environment The Strategic Management Process Chapter 6 Corporate- Level Strategy Feedback Strategic Inputs Strategic Actions Strategic Outcomes Chapter 13 Strategic Entrepreneurship Chapter 5 Competitive Rivalry and Competitive Dynamics Chapter 4 Business-Level Strategy * Two Levels of Strategy A diversified company has two levels of strategy 1. Business-Level Strategy (Competitive Strategy) How to create competitive advantage in each business in which the company competes - low cost - differentiation - focused low cost - focused differentiation - integrated low cost/ differentiation 2. Corporate-Level Strategy (Company-wide Strategy) How to create value for the corporation as a whole * Key Questions in Corporate Strategy 1. What businesses should the corporation be in? 2. How should the corporate office manage the array of business units? Corporate Strategy is what makes the corporate whole add up to more than the sum of its business unit parts * Levels and Types of Diversification Low Levels of Diversification Single Business 95% of business from a single business unit Dominant Business Between 70 and 95% of business from a single business unit * Related Constrained 70% of revenues from dominant business; all businesses share product, technological a