21世纪市场营销---经典分析工具.pptVIP

获益 完成过程，不留孤岛. 双向信息交流. 深入理解市场反应. 对市场趋势即时行动. 不断维持/改善关系. 效率与精准生成商机. 可伸缩、可扩展的工作. *营销计划 市场推广的方法 核心 竞争力 市场状况 品牌传达 产品 促销 渠道 价格 市场 推广 计划 广告 WEB 直邮 促销 公关 客户 关系 管理 企业 内部 沟通 营销计划要素(GASPS) Goal (目标) - SMART Analysis (分析) - SWOT Strategy (战略) Program (程序) 行动规则 资源需求 预期结果 实施时间 Synergy (综能) 参考文献 Reference Acquire information will not only help you to learn more, but also help to open up the scope and lift the standard Observer, not see, can benefits all in the most cases Develop a Person Information Collection System (PICS) for most effective learning On-line Information /news/magazine/business/salesmkt Books 结论 * Again, the marketing idea is to setup a effective communicating channel to the target audience to achieve the desired effects. However, to achieve this goal, the model of PAI is valid. Planning with lots of research and product analysis, with many modeling and testing, to really setup a feasible plan with clearly defined goal. Action is the result from the planning, with all tools you can employ, from AD, to PR, from Promotion to channel. Everything has to well lined up and ready to play. It is also the style and fashion of products or company that will express to the customers. Actions is showing, tells what kind of message you try to convey. Make sure you don’t fool yourself on it. Intelligent is the one thing most easily left out, but sometime it is the key to make sure the marketing can achieve its desired importance. ====== Once we have the idea of what is the model for marketing, but what is really the way to execute this model, and what is the possible goals for marketing. Basically the marketing can achieve with 2 things, one is position, other is the demand. All marketing active will either do these goals, or you are not doing the marketing at all. * * Workshop – QA What is the target audience I want to address Out product offers the following benefits Our Product is better than competitors in what ways How can we delivery the messa