市场营销Chap3.pptVIP

Chapter Outline History and Contemporary Behavior Why do the Japanese have such strong loyalty toward their companies? Historically, loyalty and service, a sense of responsibility, and respect for discipline, training , and artistry were stressed to maintain stability and order. Confucian philosophy, taught throughout Japan’s history, emphasizes the basic virtue of loyalty “of friend to friend, of wife to husband, of child to parent, of brother to brother, but, above all, of subject to lord”, that is to country. A historical perspective helps prepare an international marketer for many of the