户外电子屏广告实时受众研究引擎分析word格式论文.docxVIP

ABSTRACTABSTRACTOutdoorelectronicscreenadvertisingsmarketishuge,anddevelopsswiftand violent.Butbecauseofthelackofassessmenttoolsforoutdoorelectronicscreen advertisings effect, the problems how to estimate the effect and how to embody media valuehinderdevelopmentofthisindustry,makecapitalistsandadvertisers underestimate the value of new medium, andaffect the markets further expansion.Tobeaimedatsolvingtheseproblems,thispaperproposesoutdoorelectronic screenadvertisingreal-timeaudienceanalysisenginesystem.Itwillhavethe followingfeatures:(1) It will haveadvertisingcontentassessmentpriortothedelivery of advertisingandability tohelpcustomersdevelopingoptimaldeliverystrategies;(2) Duringdeliveryperiod,customerscanalwaysmonitorcurrentaudiencesamount, movingspeed,sexratio,agedistribution,incomedistribution,etc.;(3)When advertisingdeliveryisdone,theeffectsofthisadvertisingareanalyzed.Thispaper focusesonresearchinghowtodesignandimplementthesystemandtryingto implementademosystem,whichwillenableadvertisertokeepabreastofnew developmentsoftheadvertising,soastodiscoverproblemsandsolvethem,sumup experience,andincreaseefficiencyofadvertisingduringadvertisementdevelopment and advertising.Thechiefcontentsareasfollows:Detailresearchoninfluencefactorsofexpressingpowerofoutdoor electronicscreenadvertising,suchaselectronicscreensspecifications, advertisementelements,andtheenvironment,etc..Detailresearchonthedesignandimplementproposalofoutdoorcrowd detection.Detailresearchonthedesignandimplementproposalofoutdoorcrowds attentiontracking.Researchonthedesignandimplementproposalofoutdoorcrowds characteristics prediction.Ademosystemofoutdoorelectronicscreenadvertisingreal-timeaudience analysis engine system.Keywords: Outdoor electronic screen; accurateadvertising; audienceanalysisⅡ目录目录摘要iABSTRACTII第1 章引言11.1 课题背景和意义11.1.1 基本概念11.1.2 市场分析11.1.3 技术应用分析21.1.4 实时受众分析的意义31.2 国内外研究现状和发展趋势31.2.1 相关技术现状41.2.2 发展趋势81.3 课题的主要研究内容81.3.1 户外电子屏广告传达力分析技术91.3.2 户外人流监测技术91.3.3 户外人群注意力追踪技术101.3.4 户外人群特征预测技术101.3