基于动态能力的物流企业战略转型分析——以云南物流产业集团为例-analysis of strategic transformation of logistics enterprises based on dynamic capabilities - taking yunnan logistics industry group as an example.docxVIP

logistics Enterprise dynamic capability. Environment sensing capability consists of logistics market demand, logistics technology application, logistics industry competition, logistics policies and regulations and senior managers’ cognition. Strategic selection ability consists of dominant industry position, dominant region position, personalized product position and key customers position. Resources reconstruction ability consists logistic information system, combination of inner resources, the merger and reorganization and strategic alliances. It also evaluates the 3 first grade indicators and 14 second grade indicators by using AHP.Finally, the paper proves the logistics enterprise strategic transformation model based on dynamic capability as Yunnan Logistics Industry Group for example. It also texts the relationship between dynamic capability and strategic transformation and provides a reference model for a large number of domestic logistics enterprises strategic transformation.Key words: Logistics Enterprise; Dynamic Capability; Strategic Transformation; Yunnan Logistics Industry Group目录摘要iAbstractii第一章 绪论 ···································································1 第一节研究背景与意义 ········································································1 一、研究的背景 ······················································································ 1二、研究意义 ························································································· 3 第二节 研究思路和方法 ··········································································3 一、研究思路 ························································································· 3二、研究方法 ························································································· 4 第三节 论文的研究内容与框架 ································································4 第四节 论文的创新点··············································································6 第五节 本章小结·························································